Hybrid Working , salary up to 35KPure are recruiting for a leading business in the Suffolk area of Ipswich, looking to grow their Marketing Department due to their continued success and growth.Are you a talented Senior Marketing Executive with B2B marketing experience , Microsoft Dynamics, Hubspot or Salesforce proficient and digital expertise? Join our dynamic team and take your career to the next level! Key Responsibilities Strategic Campaign PlanningDevise, execute, and oversee marketing campaigns tailored to existing clients and prospective leads across diverse project and industry sectors.Targeted SegmentationDefine and create targeted segments to enhance campaign engagement and generate marketing and sales qualified leadsCompelling Content Creation:Craft engaging content across multiple channels, including email marketing, website, digital advertising, and social media, to drive lead generation and quoting opportunities.Data AnalysisUtilise data analysis to inform decision-making, sharing insights to drive quick and effective improvements in marketing strategies SEO and Website ManagementLead organic and SEO activities to boost search rankings, increase website visits, and enhance user engagement.Continuous ImprovementCollaborate with web, digital, and copywriting agencies to implement website enhancements and ensure content remains fresh, relevant, and impactfulDigital AdvertisingExplore and leverage digital advertising opportunities to bolster marketing qualified leads, complemented by automated lead nurture activities.Marketing and Sales Funnel OptimisationHarness marketing and sales funnels to automate marketing activities from campaign inception to post-survey feedback, streamlining processes for enhanced efficiency.If this sounds like the opportunity you have been looking for, then please get in touch!