Posted: 27.04.20 at 08:33 by The Editor
With the peninsula's sports centre at Holbrook closed, along with every other gym in the country, people are having to get inventive to keep fit at home.
Local fitness instructors, like Warrior Woman from Chelmondiston, are doing their bit to keep all generations motivated but figures released by Sport England today showed 38% of adults in England are doing less exercise than normal during lockdown despite 63% saying they think exercise is more important at the moment.
Today, Sport England has launched a new TV advert to inspire the nation to get, or keep, active during the COVID-19 lockdown as part of its Join the Movement campaign.
The advert features people from across the country who have filmed themselves getting their daily exercise in creative, unexpected, and often amusing ways during the coronavirus outbreak. It’s been backed by triathlete brothers Alistair and Jonny Brownlee, Strictly’s Karen Hauer, ex-England star Kelly Smith and Olympian Jo Pavey.
Join the Movement is supported by the Department for Digital Culture, Media and Sport (DCMS) and supported by funding raised by National Lottery players. The new marketing push also features radio and online advertising, with the radio advert voiced by Mel Giedroyc of English comedy duo Mel and Sue.
The campaign aims to inspire more people to get active in the wake of new Sport England research which has revealed that 38% of adults in England have done less physical activity or exercise in the past week compared to a typical week before the restrictions, even though 66% say they have more time to be physically active and 63% saying it’s more important to be active in the current climate.
Older people, people on a low income, women, people who are self-isolating because they are at increased risk due to their age or health condition, those living alone and those living in urban areas are reporting that they are exercising less than before the lockdown.
There are also concerns that young people’s activity levels will decline further, as other research shows that activity levels of 16-34 year olds were on the decline prior to the pandemic.
In a bid to support those struggling with activity during the COVID-19 crisis, Sport England is using the advert to encourage people to get active during lockdown by showing other people taking part, no matter the size of their living space, access to equipment or ability.
The advert showcases everyday people from across England and the ways they have been getting active in the hope of inspiring others – including using water bottles as kettlebells, TikTok dance challenges, indoor skateboarding and kitchen raves with the whole family.
The cast features a mix of everyday people across the UK and includes Paralympian Lucy Shuker, the father of Olympian Dame Kelly Holmes, Rajindar Singh, a 73 year old from Berkshire dubbed the ‘Skipping Sikh’, 6 year old Olive Newman, a Cornish girl who skates on a mini-ramp in her home, and Milly Pickles, a lifestyle blogger and amputee who can be seen giving a handstand a go whilst in quarantine.
Join The Movement, which launched last month, offers an online hub with access to a range of home workout options, including those that don’t require any equipment, and is encouraging the nation to unite and stay connected by sharing their experiences using the hashtag #StayInWorkOut. The national movement has received a great amount of support from the British public so far as shown within the advert, as well as by celebrities such as Olympian Greg Rutherford and Strictly’s Karen Hauer.
Tim Hollingsworth, Sport England’s CEO, said: “Keeping active has never been more important when you consider the profound benefits it can have for our mental health and physical wellbeing.
"We’ve launched this advert today to celebrate all the diverse ways the public have been keeping active, whether at home with their family or alone and help people feel connected through a shared joy of moving.
“We are now in the second phase of lockdown and we want people to continue to feel inspired so that fatigue doesn't set in, much like we see after January. People’s relationship with activity has had to change as gyms and sports clubs are closed, and we’re staying at home more. We’re aiming to show that it is possible to stay active, and even gain new habits, no matter your age or background.
We’d encourage people to Join the Movement, share their own content using #StayInWorkOut and check out the website for free workout tips.”
As the Join The Movement campaign progresses, the resources available are evolving and developing. The campaign website features useful content and advice from organisations including the NHS, Les Mills on Demand, Joe Wicks (The Body Coach) and FiiT. Sport England also recently announced their partnership with the BBC to bring a free exercise podcast series 10 Today into older people’s homes nationwide.
Additionally, Sport England are currently developing a programme with UK Active for new and expecting mums called This Mum Moves, which will provide fitness and health resources for expecting and new mums. As the crisis develops, so will the support and resources on behalf of Sport England.
Tell us how you have been keeping fit at home, garden or when out on the peninsula doing your daily exercise. Email [email protected],news with your story or pictures.